Over the last decade, we have experienced a change in the way with which we buy products/services. In response, most businesses have started establishing themselves online to ensure that they can reach their existing clients and prospects too. This has led to a marked increase in the number of websites being launched and a corresponding increase in the demand for good web hosting services. As web hosting companies tried to meet the rising demand, Hosting Resellers have particularly made the best of this opportunity by offering hosting plans customized to a specific market segment.
As a Hosting Reseller, you don’t need to invest in a hosting server; rather, you can buy a Reseller Web Hosting plan from a parent host, create packages, and sell them to your clients. While buying a Reseller Hosting plan, you can choose between Windows and Linux Reseller Hosting based on your requirements. While starting a Reseller Hosting business is easy, requires minimal technical skill and involves low cost, there are ways in which you can generate more income.
Today, we will share some tips to help you make your Reseller Website Hosting business more profitable.
1. Attractive pricing of the hosting packages
Web hosting is a recurring cost for site owners. Hence, the price of the hosting package plays a huge role in determining its acceptance in the market. Being competitive in pricing is the best way forward. Try to avoid all temptations to capture the target clients by offering cheap packages with basic resources. They might help you attract clients initially, but in the long run, it will not be sustainable. Also, when you offer basic resources, your clients might face problems managing site traffic. One bad experience might drive them away and earn your brand a bad reputation.
2. Offer discounts frequently
As cliché as it may sound, a discount offer is attractive to people even today. It instills a sense of achievement in their minds since they believe that they are purchasing a product/service at a lower price. Hence, discount offers are a great way of catching the attention of your prospective clients. Regular promotional offers should be an integral part of your marketing plan. Further, discounted plans save your clients some money, making them open to purchasing an add-on service(s).
3. Customize the hosting packages
One of the primary reasons behind websites opting for Hosting Resellers is the availability of packages tailored to their needs. Large hosting companies manage thousands of clients and cater to several market segments. Hence, they can’t customize packages for each market segment. One of the best ways to get more clients and generate more income is by identifying a target market segment and creating hosting packages customized to their needs. This can work wonders as a few happy clients can spread the word within the segment and help generate more business.
4. Keep personal contact with your clients
Another important aspect that differentiates a web hosting reseller program from a hosting company is the personal touch. A hosting company usually has a team of customer support professionals who handle all client queries. While they might be warm and technically proficient, they don’t have a personal rapport with any client. Hence, the interactions are usually impersonal in nature. As a Hosting Reseller, since you won’t be targeting hundreds of clients, offering personalized customer support services can help you win more clients which can lead to more referrals and business.
Remember, launching a web hosting business as a Hosting Reseller is simple. Finding a few clients and getting the business started is not that complex either. What requires some effort is establishing it and optimizing the profits. The points mentioned above can help you increase the income of your Reseller Hosting business in no time. Good Luck!